Milan, 3 March 2026 - During the upcoming edition of Milan Design Week (20-26 April 2026), Fornasetti will unveil FOREVER FORNASETTI. NEW ENCOUNTERS, a renewed vision of its universe, marking a significant new chapter for the Milanese atelier. Rooted in its unmistakable heritage yet oriented toward the present, the presentation centers on the complete restyling of the Fornasetti store on Corso Venezia (with a new entrance on Via Senato), a twelve-week floral residency and the launch of new collections spanning furniture and decorative objects. Guiding this new phase is Barnaba Fornasetti, the Atelier’s Artistic Director: an artist and visionary with a free-spirited approach, whose personal creative drive is at the origin of the entire project. With FOREVER FORNASETTI. NEW ENCOUNTERS, Barnaba continues to expand and rewrite the Fornasetti universe, affirming it as a living, evolving system open to dialogue, experimentation and new forms of expression.
At the heart of this transformation is a new partnership with international design studio Tutto Bene, who have been invited to reimagine the physical brand expression of Fornasetti. The intervention signals not only a spatial renewal but a broader reflection on how the Atelier’s singular identity can be experienced today.
Tutto Bene’s approach embraces Piero Fornasetti’s productive contradiction of classical and modern, ornamental and radical. Guided by a philosophy of simplicity, optimism and excellence, the studio has developed a layered design system for the Milan flagship store, with a series of interventions that respond to the building’s existing character while proposing a model for Fornasetti’s future physical environments. The full restyle will be revealed during Milan Design Week and will serve as the stage for a series of activations unfolding over the following months.
Among them is the debut of Fornasetti Fiori by Fjura, spearheaded by Simone Gooch on the ground floor of the Milan flagship, inaugurating a new initiative running for twelve weeks. The flower shop will be personally run by Gooch, the Australian creative and founder of Fjura, celebrated for her sculptural floral compositions that balance wildness with precision. For Fornasetti, she will create and sell exclusive floral arrangements that enter into dialogue with the brand’s visual language, transforming the space into a living, evolving installation.
FOREVER FORNASETTI. NEW ENCOUNTERS will also mark the unveiling of new Fornasetti collections. A central focus is placed on new porcelain and ceramic vases, whose forms and surfaces will be further animated by Gooch’s floral compositions. Expanding the Atelier’s exploration of domestic rituals and imagination, Fornasetti will introduce new pieces including the new bar cabinet Palladiana e Arlecchini, an object that unites functionality with fantasy and reinterprets the concept of entertainment as a space between conviviality and theatricality. Additionally, Fornasetti will debut a new rug collection developed in collaboration with cc-tapis: a project that reinterprets selected archival motifs through art, irony, and artisanal savoir-faire.
During Milan Design Week and beyond, FOREVER FORNASETTI the Via Senato store will become a site of encounter: between past and future, object and gesture, imagination and everyday life.
NOTES TO THE EDITORS
Fornasetti Store
\u200bVia Senato 2
\u200b20121 Milan
Press Preview:
\u200bMonday 20 April | 9.30 - 19.30
Opening Hours:
\u200bMonday 20 - Sunday 26 April | 10.00 - 19.30
ABOUT FORNASETTI
\u200bFornasetti is an atelier recognised for the design and decoration of finely crafted furnishing objects. It was founded in Milan in 1940 by Piero Fornasetti, a versatile and eclectic artist characterised by an unstoppable creative flair that made him one of the most prolific figures of twentieth-century Italy.
\u200bFor almost forty years, Barnaba Fornasetti - Artistic Director and guardian of his father Piero's legacy - has guided the brand with bold and unconventional choices, leading it to the vitality and international recognition it enjoys today. fornasetti.com
ABOUT TUTTO BENE
\u200bTutto Bene is the interior, architecture, and design studio by Felizia Berchtold and Oskar Kohnen, based in London and Milan. Bringing together their diverse backgrounds in architecture and interiors, Felizia and Oskar create environments for living, hospitality, and commercial spaces. Founded on a partnership of curious minds, Tutto Bene builds spatial narratives on meticulous research. Their varied projects are unified by a distinctive atmosphere, constructed with a balance of historical reverence and modern minimalism. tutto-bene.com
ABOUT FJURA, SIMONE GOOCH
\u200bFjura was established in 2005 by Simone Gooch, who is based between Europe and Sydney, Australia. Simone and her team collaborate with the client to deliver considered, creative projects from initial conception through to production and installation. Sourcing and arranging the finest quality, seasonal blooms is at the core of Fjura’s work. Fjura means flower in Maltese. fjura.com
ABOUT CC-TAPIS
\u200bFounded in 2011, today cc-tapis has a catalogue that includes a wide range of rugs designed in partnership with forward-thinking creatives and brands. This model allows the company to constantly explore new aesthetics and manufacturing solutions, in a process of continuous research and cross-pollination. The majority of cc-tapis’ collections are handmade in the company’s ateliers in Nepal and India, where high-quality raw materials such as Himalayan wool, pure silk and linen are shaped by master artisans, following a centuries-old craftsmanship tradition. Smaller productions are carried out in Italy, where cc-tapis keeps pushing the limits of what is considered possible in the realms of rug-making through modern technologies like robotufting. Over the years, the company has developed substantial know-how in creating custom rugs for specific projects. Far from mass production, cc-tapis aims to offer a tailored service to those who understand and enjoy a high-end product which contains the story of an ageless culture. cc-tapis.com
FOR MEDIA INQUIRIES, PLEASE CONTACT: \u200b
\u200bFornasetti@Camronglobal.com